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At DeYarman Ford Indianola, our core purpose focuses on helping our community move forward. We strive to provide the versatile vehicles, dependable tools, and trusted service that allow Iowa drivers to pursue their dreams and experience the freedom of moving freely. Recently, Ford Motor Company recognized this holistic commitment to our community by presenting our team with the 2025 Ford President’s Award.
This honor represents one of the highest accolades Ford Motor Company bestows upon its dealer network. It remains a highly selective program, typically awarded to only about the top 10% of dealerships nationwide each year. Out of approximately 3,000 authorized Ford dealerships across the United States, only about 340 earn this distinction annually—placing us squarely in the top 10% nationwide.
Established to honor elite performance, the Ford President’s Award salutes dealerships that provide a premier customer experience. Winning this award means a dealership does not merely rely on high vehicle sales volumes; it builds lasting relationships based on trust, operational integrity, and exceptional service.
The selection process filters out all but the most dedicated stores by relying heavily on actual customer data and rigorous operational metrics. To bring this trophy home to our Iowa showroom, our entire team had to demonstrate a harmonious, high-performing ecosystem across every single department and touchpoint.
Earning a spot in the top 10% requires meeting demanding benchmarks established by Ford Motor Company. The award criteria evaluate a dealership’s complete operational health, focusing on four primary pillars:
The true foundation of this award rests heavily on feedback provided directly by the people who matter most: our customers. Ford evaluates dealerships using direct feedback from surveys completed after a purchase or a maintenance visit.
While customer care remains the central focus, an award-winning dealership must also prove it is a viable, high-performing business that effectively serves its local market. DeYarman Ford Indianola met and exceeded strict sales targets, specifically achieving 100% or higher retail sales effectiveness for combined car and truck sales within our designated market area.
An outstanding showroom floor is not enough on its own; the award requires a harmonious ecosystem across all dealership operations.
To qualify for selection, a dealership must remain an active, qualified franchise in good standing. This means continuously investing in both our staff and our physical facility. Our team undergoes continuous training on Ford’s latest automotive technologies, including electric vehicles (EVs) and advanced driver-assist systems. Furthermore, our facility meets Ford’s state-of-the-art brand standards to provide a clean, modern, and welcoming environment for every guest.
| Award Metric | Requirement For Selection |
|---|---|
| National Selectivity | Top 10% of over 5,000 dealerships nationwide |
| Iowa Standings | One of only about 12 dealers in the state |
| Survey Volume | Minimum of 60 completed sales and service surveys |
| Sales Target | 100% or higher retail sales effectiveness |
“When a dealership displays the Ford President’s Award, it serves as manufacturer-backed recognition of a customer-first philosophy.”
For our guests at DeYarman Ford Indianola, this recognition validates our daily efforts to build a better experience. We understand that buying or servicing a vehicle is a major milestone. That is why we focus on making the process straightforward, transparent, and supportive.
Whether you visit us to browse our new inventory or need certified maintenance from the technicians at our service center, you can expect the exact high standards that earned this national accolade. We honor our legacy by continuing to serve our community with honesty, dedication, and a commitment to helping you advance toward your next destination. Visit DeYarman Ford Indianola today to discover our award-winning customer service firsthand.
